A holistic cycle in event management
Every ecosystem is defined by its components working together in harmony, complementing each other. This principle applies in nature, where flora and fauna create an ecological system, and it also holds true for technological ecosystems, where components are finely tuned to work together. For instance, the smartphone ecosystem comprises hardware, an operating system, an app store, and individual applications. Similarly, e-mobility exemplifies how vehicles ("hardware"), automotive software, and charging stations come together to form a cohesive system.
In ExpoCloud, four central elements make up your ecosystem for event management: Firstly, there are experts who act as project managers, offering advice and assistance to bring your individual ExpoCloud configuration to life. The second component is a sophisticated, proven, and reliable cloud software that allows you to plan, execute, analyse, and optimise your events online at any time. Thirdly, modular exhibition systems from internationally leading manufacturers (e.g., beMatrix, Octanorm, Pixlip) are available for rental within the ecosystem and are delivered across Europe. Fourthly, a refined logistics operation, organised from the service hub in Alsdorf near Aachen, ensures that your custom rental exhibition stands arrive safely and are assembled upon request.
The event cycle remains consistent, whether for large or small events: it involves the four phases of Planning, Executing, Analyzing, and Optimizing. This cycle replaces the earlier linear thinking, where events were viewed merely as a "project" involving only the two steps of Planning and Executing.
Analysing and optimising with valid data
To analyse events objectively, rationally, and impartially, you need empirical data that is valid. This is where the ExpoCloud software module "Analytics" comes into play, providing you with extensive data in real-time—much like "Google Analytics" does. Reliable data is presented in clear diagrams, offering the best foundation for enriching your business intelligence and event controlling.
"Analytics" is divided into two areas: Business Analytics (BA) and Reporting. With BA, you can analyse various questions live, such as:
- What is the revenue distribution of advertising materials, shipping, and assembly services?
- What does the article rotation look like (turnover of your own materials)?
- Which items are critical (low stock)?
Reporting delivers individually pre-configured tabular overviews of specific issues: For example, you can view the shipment of advertising materials day by day, allowing you to precisely monitor stock levels. If the "Minimum Inventory Level" is exceeded, additional stock needs to be ordered.
“Event-Metrics”: Measuring visitor flow, enhancing event insights
For each event, you can add the "Event-Metrics" technology to the Analytics module: This solution, developed in Germany, consists of small sensors that can be integrated into any stand. For instance, they can be placed in drawers, counters, or exhibits, allowing the sensors to measure visitor numbers on and around the stand—completely in compliance with GDPR regulations.
You gain concrete, reliable data that intricately shows visitor flow, expanding your business intelligence with a valuable new source of insight. You can answer questions such as:
- Which exhibits attracted more visitors than others?
- What were the visitor numbers at different times of day?
- How many repeat visitors were there?
- Which content captured the most attention?
“Big Knowledge” from Big Data for continuous event optimisation. Gut feelings are yesterday’s news—Event-Metrics is today’s reality.
