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A cycle – Much efficiency
Your event management follows a recurring process, which can be chronologically divided into four parts: Planning, Executing, Analysing, and Optimising. Since every event goes through these phases, a cycle is created, interlinked and coordinated. We refer to this cycle as the "Flywheel."
The ExpoCloud ecosystem supports you comprehensively through every phase of your exhibitions and events: you utilise excellent exhibition systems, sophisticated logistics, and advanced software modules specifically tailored to the cycle in event management.
People create opportunities
Project managers answer your questions with passion and precision, providing personal care. Likewise, logistics experts carefully commission each exhibition stand using software support, and thoroughly check returning materials for function and appearance before storing them again in the logistics centre (Aldorf near Aachen).
Software developers handle the digital core of the ecosystem: ExpoCloud includes numerous modules that have been significantly and sustainably easing the daily operations of event management for many years. Marketing managers, event experts, recruitment specialists… the list of users is extensive and is approaching 6,000 (spring 2024). ExpoCloud users rent modules that function simply, clearly, and reliably, from 3D design to exhibition shops: a "ready-to-use" ecosystem that is continuously expanded with new features – more performance, more possibilities.
From project to process
In the past, exhibition stands were often viewed as a "linear project": defining the start and end of an event; managing stand design, layouts, exhibition systems, assembly, and exhibition logistics; and storing what comes back. However, these many individual projects all share one thing in common: they all follow the same process repeatedly! What is standard practice can also be digitally standardised. ExpoCloud provides exactly that: the digital representation of a process known as event management, which continuously progresses.
Live communication and event management are not linear and project-based; on the contrary, it is about a cycle, a comprehensive system that enables you to organise every facet of live communication in as much detail as possible. Minimal effort thanks to digitalisation – high returns thanks to digitalisation. An equation that proves compelling across industries when event managers plan and execute live events with ExpoCloud.
Measuring success: With Event-Metrics
Once event managers have planned exhibitions and ordered all resources, much of the valuable everyday work is complete. What remains is the crucial question of the event's success: ideally, a success that can be substantiated with numbers, data, and facts. Success that is not based on "gut feelings," but on measurement data – concrete, valid measurement data.
Event-Metrics offers entirely new possibilities, as this technology allows you to measure and evaluate visitor flows at every event. Event-specific measurement data is essential for event managers to deliver clear and compelling results. You can add Event-Metrics at any time with just one click, as the technology is already integrated into your ExpoCloud. Ready to use immediately – and of course, GDPR compliant!
Achieving sustainable efficiency
With Event-Metrics, you complete the "endless" cycle of planning, executing, analysing, and optimising exhibitions, as measured, valid data is essential for creating high-quality analyses and optimisations. Event-Metrics enhances the process by providing data that offers valuable detailed insights for event managers.
In the past, traditional exhibition building focused solely on planning and execution. However, this approach is outdated and no longer relevant. Digital solutions now enable a leap in innovation and efficiency in event communication. ExpoCloud leads in digital solutions, offering you web-based software modules at all times that elevate your event cycle to a new level.
