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Valid Data. Best foundation.
The "Analytics" software module provides you with business intelligence and real-time reporting around the clock. By adding the German measurement technology "Event-Metrics" to Analytics for your events, you also gain access to data on visitor flows. You can't get more knowledge than this. You leverage valid data from and within your ExpoCloud, derive clear causalities, and optimise future events.
This results in what is commonly known as a "continuous improvement process" (CIP): a CIP that is a cycle, a continuous process, an ever-present chronology of planning, executing, analysing, and optimising events.
Where should the exhibition take place?
What is the theme?
What is the target audience (TA)?
What is the goal?
The seven event-specific success factors are:
- Speed/Quickness
- Agility/Flexibility
- Scalability
- Quality
- Cost
- Information
- Sustainability
These success factors are academically valid. ExpoCloud positively contributes to all seven factors and delivers practical benefits that are highly diverse.
Digitalisation as part of optimisation
Continuously improving events has, for some time now, also involved the question: "How much digitalisation is desired?" Alongside an inviting atmosphere, pleasant illumination, and aesthetically pleasing stand construction, digital components play a significant role in capturing visitor attention. In your ExpoCloud, numerous digital rental components are always available. For instance, you can impress with LED video walls and multimedia stands, whose displayed content can also be changed on-site via an app.
The ExpoCloud ecosystem enables synergies by merging live and online marketing. Digitalisation is an essential part of live events, enhancing them and further expanding your possibilities: by adding the measurement technology "Event-Metrics", you gain access to a wealth of empirically valid data, allowing you to analyse and optimise visitor flows and stand hotspots, for example.
Exhibition controlling: Know the data. Increase the benefits.
Those looking to optimise events can use various anchors: some event managers focus on content and improve the graphical and digital aspects of live content. Other live communication specialists concentrate on modular stand construction, rental exhibition stands, event logistics, and/or promotional materials management. Emphasising the process also helps in continuously optimising fairs and events.
ExpoCloud provides concrete answers for every perspective – including economic ones. With the "Analytics" software module, you have access around the clock to precise data, offering you business intelligence and customised reporting for all events. You expand your data foundation, increase your knowledge, and thereby optimise your exhibition controlling.
