Optimising events: Knowledge for tomorrow

Thanks to ExpoCloud, you can plan, execute, and analyse events of all sizes more easily, quickly, efficiently, and sustainably. In the "endless" event cycle, this culminates in phase four, where the focus is on improving the future. Optimising events is fundamentally based on two sources: empirical data and personal expertise. The latter represents a synergy between your on-site experiences and the ExpoCloud consulting service, where event experts are available to provide detailed expertise and address strategic questions for future event planning as needed.

Valid Data. Best foundation.

The "Analytics" software module provides you with business intelligence and real-time reporting around the clock. By adding the German measurement technology "Event-Metrics" to Analytics for your events, you also gain access to data on visitor flows. You can't get more knowledge than this. You leverage valid data from and within your ExpoCloud, derive clear causalities, and optimise future events.

This results in what is commonly known as a "continuous improvement process" (CIP): a CIP that is a cycle, a continuous process, an ever-present chronology of planning, executing, analysing, and optimising events.

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Consulting service: Event experts with event expertise

The ExpoCloud ecosystem combines high-quality rental stands, sophisticated exhibition logistics, personal project management, and reliable cloud software into the new standard in event management. ExpoCloud is, so to speak, different in terms of its physical offerings – and also in terms of its people! Event consulting or strategic event management is provided by seasoned event experts who regularly optimise fairs, conferences, recruitment events, and more with long-standing clients.

A wealth of experience from numerous projects is brought to bear. ExpoCloud consultants serve as optimisation experts, detail advisors, benefit caretakers, sustainability supporters, and success creators. – Strategic event optimisation with both heart and mind.

BSC

Benedikt Schröder

Project manager

benedikt.schroeder@wwm.de

DBU

Daniel Bünten

Project manager

daniel.buenten@wwm.de

MFA

Mandy Faßbender

Project manager

mandy.fassbender@wwm.de

MSP

Marc Spitz

Project manager

marc.spitz@wwm.de

MHA

Marco Hass

Project manager

marco.hass@wwm.de

TLO

Torben Löder

Project manager

torben.loeder@wwm.de

Consulting service: Achieving success with W-Questions

In the process of optimisation, it is advisable to approach future fairs and events using W-questions, for example:

Where should the exhibition take place?

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What is the theme?

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What is the target audience (TA)?

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What is the goal?

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Success factors as an academic tool

Events are clearly defined in terms of time, with start and end dates determining planning and execution. Success factors for reliable, solid, and transparent evaluation of events are equally clear – though, as practice shows, they are occasionally not fully utilised. This represents a methodological point of reference for optimising fairs and events: once you evaluate all events using the same static success factors, you create precise and consistent comparability, which pays off in the long term.

The seven event-specific success factors are:

  • Speed/Quickness
  • Agility/Flexibility
  • Scalability
  • Quality
  • Cost
  • Information
  • Sustainability

These success factors are academically valid. ExpoCloud positively contributes to all seven factors and delivers practical benefits that are highly diverse.

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Digitalisation as part of optimisation

Continuously improving events has, for some time now, also involved the question: "How much digitalisation is desired?" Alongside an inviting atmosphere, pleasant illumination, and aesthetically pleasing stand construction, digital components play a significant role in capturing visitor attention. In your ExpoCloud, numerous digital rental components are always available. For instance, you can impress with LED video walls and multimedia stands, whose displayed content can also be changed on-site via an app.

The ExpoCloud ecosystem enables synergies by merging live and online marketing. Digitalisation is an essential part of live events, enhancing them and further expanding your possibilities: by adding the measurement technology "Event-Metrics", you gain access to a wealth of empirically valid data, allowing you to analyse and optimise visitor flows and stand hotspots, for example.

You can find details about Event-Metrics here.

Exhibition controlling: Know the data. Increase the benefits.

Those looking to optimise events can use various anchors: some event managers focus on content and improve the graphical and digital aspects of live content. Other live communication specialists concentrate on modular stand construction, rental exhibition stands, event logistics, and/or promotional materials management. Emphasising the process also helps in continuously optimising fairs and events.

ExpoCloud provides concrete answers for every perspective – including economic ones. With the "Analytics" software module, you have access around the clock to precise data, offering you business intelligence and customised reporting for all events. You expand your data foundation, increase your knowledge, and thereby optimise your exhibition controlling.

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