Industry standard thanks to holistic approach

Anyone involved in events, live communication, trade fairs, exhibitions, conferences, recruiting, and so on, fits perfectly into the unique ExpoCloud ecosystem. Its holistic-systemic orientation, encompassing trade fair systems, event logistics, software, and project management, provides numerous benefits that enrich the work of experts in event marketing, sales, and recruiting on a daily basis.

Since its inception in 2013, the protected brand ExpoCloud has grown continuously. This period has been marked by several waves of innovation that have expanded, refined, and simplified the ecosystem. Today, a "ready-to-use" solution is available that has established itself as a new standard in event management, convincing numerous organisations.

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Renting instead of buying: Perfected sustainability

The ecosystem makes the fundamental concept of "renting instead of buying" digitally utilizable. This principle significantly contributes to sustainability, specifically both ecological and economic sustainability. Renting trade fair stands is ecologically sensible as it saves substantial manufacturing energy for new stands. High-quality trade fair systems from ExpoCloud can be used up to 200 times. As only systems from leading European manufacturers (e.g., Octanorm, Pixlip, beMatrix) are rented, your rental choices deliver ecological benefits without compromising on aesthetics and impact!

Learn more about the success factor of sustainability here.

Flexibility for budget security

A significant advantage of renting trade fair stands lies in accounting, as renting corresponds to variable costs, which, unlike fixed costs for ownership, do not need to be depreciated. Your budget is directed towards actual event communication rather than trade fair stands that fill your storage space. Additionally, ExpoCloud has no minimum order quantity! You only pay for the rentals you book. Moreover, you can cancel rented stands free of charge if you provide notice in advance (five working days before the shipping date). This organisational and financial flexibility enhances your budget security.

Particularly the last point is a crucial benefit for organisations across all sectors, as it eliminates the exorbitant cancellation fees commonly associated with traditional trade fair construction. When live communication was impossible during the pandemic, many organisations switched to ExpoCloud because flexibility and budget security equate to crisis resilience. While ExpoCloud experts used the "pandemic lull" to significantly expand the ecosystem functionally, clients simultaneously benefited from the aforementioned organisational and financial flexibility. Following the motto: "If live communication is not possible for any reason, we protect our valuable budgets with ExpoCloud." This applies at all times! For every client. In every industry.

"Flexibility" is the key term when evaluating the event success factor of "agility."

Here you can find more information about agility.

Sustainably successful in the cycle

The fact that ExpoCloud is now recognised as a "standard in event management" is far from being just another "marketing buzzword" – quite the opposite. The term "standard" simply reflects the reality. When considering the "eternal" cycle of event communication as a foundation, there are always four phases: Planning, Execution, Analysis, and Optimisation. This explains why a well-thought-out systemic standard is not achieved by merely focusing on planning and execution, which, to this day, remains a sort of "project standard" in the event industry.

Only ExpoCloud provides you with this unique event efficiency, which means cross-industry process and cost efficiency: With the same time resources, you can manage more events, as you are supported by the web-based software of the ecosystem with real-time information, independent of location and time. Among other features, you use the software module "Analytics," which provides you with three key tools to enable a multifaceted and fact-based analysis of your event management:

The "Business Analytics" function delivers BI data at the touch of a button, enhancing your trade fair controlling.
The same applies to the "Reporting" function, where pre-configured, customised reports are available for you to retrieve.
In addition, in the Analytics module, you can add the German technology "Event Metrics", which enables you to measure visitor flows.

More data, more knowledge: An educational advantage that sustainably enriches your event cycle because you can analyse and optimise it with valid insights. In every organisation.

Would you like to discuss your options in person? ExpoCloud project managers are at your service with advice and support.

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Reliable data for valuable insights

As soon as you add "Event Metrics" to your events, movement data from the events becomes available to you, allowing you to identify, for example, returning visitors or "hotspots" with the greatest attention – naturally in full compliance with GDPR. Event Metrics, Business Analytics, and Reporting provide data that is "incorruptible," precise, reliable, and future-proof. This additional knowledge translates into a constant educational advantage over your competitors.

The Analytics module enables you to reliably demonstrate event success. In the past, event managers often had to estimate success – now, reliable data turns assumptions into certainty. You benefit from detailed information that enhances all seven event success factors. These factors are explained in the foundational work on Event Resource Management, published in 2018 by the renowned Springer Gabler publishing house, which specialises in professional literature. These academically grounded success factors continue to guide the ongoing development of ExpoCloud, helping you to accurately and reliably measure and demonstrate the success of your events.

Learn more about your event success factors here.

Focus groups: Industry success and niche knowledge

ExpoCloud is used across various industries: by industrial companies, service brands, consulting organisations, public administrations, associations, and more. Over the years, focus groups have emerged, bringing together industries and areas of expertise. This concentration of knowledge not only creates clarity but also provides niche expertise that benefits every customer in each focus group.