Thought Leadership as the standard

In Germany and Europe, industrial companies are a central pillar of the economy: manufactured goods are often exported worldwide, particularly in the machinery sector. Numerous industrial brands continuously develop innovative technical products – typically with a high degree of digitisation, often referred to as "Industry 4.0." The Industry & Machinery focus group encompasses companies from all industrial sectors, from automation to machining.

ExpoCloud provides the manufacturing industry with a ready-to-use ecosystem: immediately available to support all events with high-quality rental exhibition stands. The system is a comprehensive tool that offers exhibition systems, equipment, catering needs, and promotional materials in the cloud for real-time rental. "Thought leadership" is the apt term, as ExpoCloud embodies the visionary idea of explicitly strengthening live communication by digitising the event cycle through a web-based platform. It is an ecosystem that has become an industry standard, similar to many machines and industrial products.