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Your event success: scientifically proven

Every event management expert needs concrete factors to accurately measure event success: these success factors are as multifaceted as they are revealing, providing precise data on what has been achieved at each exhibition. Event success factors are not limited to the event itself; they, like the ExpoCloud ecosystem, are oriented towards the entire process!

Planning, executing, analysing, and optimising: a recurring process cycle that you can easily, efficiently, and reliably master with ExpoCloud. A cloud-based event management system that unlocks unprecedented possibilities, thanks to a unique interplay of exhibition management, logistics, and IT. Created by people for people. In a nutshell:

EXPOCLOUD® – THE NEW STANDARD IN EVENT-MANAGEMENT.

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Event-Resource-Management

This illustration of all exhibition success factors is derived from the foundational work on Event Resource Management, published in 2018 by the renowned academic publisher Springer Gabler. If you wish to purchase this scientifically-based book, you can find it, for example, here.

Success factors: Clear benefits, clear future

The six event success factors – speed, agility, scalability, quality, cost, and information – remain consistent across all event sizes and industries, whether it's a marketing-driven event, a recruitment fair, or a sales-oriented function. The crucial aspect is the specific manifestation of each success factor. With ExpoCloud, you enhance all success factors – scientifically grounded and academically validated.

To determine the specific manifestation of your event success factors, a before-and-after comparison is recommended: measure the current state of your six success factors to establish your starting point. After implementing ExpoCloud, you can assess all success factors and thereby elevate fact-based knowledge within your organisation, which is valuable for many departments, particularly marketing, sales, and recruitment.

Sustainability as a collective achievement

Of course, sustainability is a success factor – indeed, a central one, gaining increasing relevance in the events and exhibition industry. In everyday use, the term "sustainability" is often abbreviated and narrowly associated with aspects such as climate protection, resource conservation, and waste reduction. While all these are undoubtedly important, sustainability extends beyond ecological aspects. It encompasses anything that is enduring, future-oriented, long-lasting, stable, and reliable.

Sustainability is a core concept when dealing with "Corporate Social Responsibility" (CSR): a broad topic that considers nature, economy, and people holistically. Similarly, the ExpoCloud ecosystem is designed holistically: rental exhibition stands conserve natural resources (ecological sustainability), deliver greater economic success (economic sustainability), and provide livelihoods for many people (social sustainability).

Those professionally engaged in live communication – such as you and everyone at ExpoCloud – are part of a target group: a community whose social sustainability interacts with exhibitions and events that are planned, executed, analysed, and optimised in an environmentally friendly and profitable manner.

Here are a few sustainable ExpoCloud references.

Climate and economic efficiency focused

In the further exploration of the success factor of sustainability, we will focus on ecology and economy. This is because the discussion revolves around how the web-based ExpoCloud ecosystem sustainably enhances the entire event process.

A “matter” that continually involves economic and ecological sustainability in everyday life, resulting in what we term “sustainable event management.” It follows logically that such event management, as a matter, inherently contributes to social sustainability, so this aspect does not need to be explored further.

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Personal. Reliable. Efficient.

Would you like to discuss your success factors personally? We’d be delighted! In the ExpoCloud ecosystem, experienced project managers and key account managers are available to assist you, thinking meticulously in a process-oriented manner. Our experts handle exhibition logistics and IT comprehensively and can provide practical examples for each success factor.

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Details in holistic perspective

If you would like to learn more about how and why ExpoCloud has a significant and sustainable positive impact on your exhibition success factors, simply click on what interests you. You will find numerous arguments for why the ExpoCloud ecosystem should be your future digital event resource management solution.