Success factor Quality

Unique efficiency for event experiences

The term "quality" is traditionally somewhat vague, requiring a clear definition of its use. In the context of ExpoCloud, the two key indicators to measure the quality of events are customisability and parameterisability.

Engaging target audiences individually

Customisability refers to the extent to which trade shows and events can be tailored to the needs of specific target audiences, with particular attention to the effort required for such customisation. ExpoCloud excels in this regard with a dual advantage. Firstly, within the web-based ecosystem, the "Studio" software module allows you to plan each exhibition stand online and in 3D, tailoring it precisely to specific target groups. This results in a high degree of individuality. Secondly, because you're working within a centralised online system, this customisation process is quick, easy, and efficient. Compared to previous manual planning methods, this is a significant improvement – achieved with the same resources!

Tailored to perfection for every event

Parameterisability defines the achieved IT flexibility: it concerns how well trade shows and events can be adapted to specific conditions with appropriate effort. This includes both stand construction adjustments and modifications to items such as graphics, promotional materials, and giveaways.

ExpoCloud excels in this area as well, allowing you to comprehensively plan each exhibition stand online. Exhibition systems, digital components, custom graphics, printed promotional materials, giveaways, and more are all specifically planned and allocated within the ecosystem, leading to precise commissioning. A fully parameterised exhibition stand, from stand construction to brochures – achieved with just a few clicks. Process efficiency, ExpoCloud style.

Auch bei diesem Indikator sticht ExpoCloud hervor, da Sie jeden Messestand online ganzheitlich planen können. Messesysteme, digitale Komponenten, individuelle Grafiken, papiergebundene Werbemittel, Give-aways usw. werden im Ökosystem Event-spezifisch geplant und zugeordnet, woraufhin eine passgenaue Kommissionierung erfolgt. Ein vollständig parametrisierter Messestand, von Standbau bis Broschüre – realisiert mit nur wenigen Klicks. Prozesseffizienz à la ExpoCloud.

Quality as a mantra

To stand out at events, you need top-notch exhibition systems, superior exhibition logistics, and cutting-edge technology (software/IT). ExpoCloud provides this brilliant combination: within the ecosystem, you can rent exhibition systems from leading manufacturers at a low flat rate (e.g., beMatrix, Pixlip, Octanorm). Additionally, you have access to highly efficient exhibition logistics that precisely handles your own inventory, rental systems, catering, promotional materials, etc., across Europe. All of this is integrated into a leading, highly innovative web application that serves you in real-time.

These three factors significantly contribute to the quality of your events. They form the foundation for excellence, meaning the enhancement of your stand's attractiveness as the best systems can be used everywhere—even for smaller events. High-quality software that enables high-quality exhibition stands at the push of a button. This is efficiency. This is how you enhance your image – at every event.

Leading quality immediately available

The web-based ExpoCloud ecosystem can quickly and easily become your new standard in event management, as it is "ready to use": you define your organisation-specific setup, project managers discuss details with you personally, and you’re ready to go. You have access to numerous software modules and exhibition services that cover the entire event cycle (planning, execution, analysis, optimisation).

The following overview displays all options.

Of Course, ExpoCloud is GDPR-Compliant! This applies to the entire web-based ecosystem as well as the measurement technology "Event-Metrics" that you can add to any event. This technology, developed in Germany, allows for the measurement of visitor flows, enabling data-driven analysis of event success.

Learn more about Event-Metrics here.

Individuality as a KPI

As initially defined, the indicator of customisability plays a crucial role in determining the quality of an event. This indicator can indeed be considered a "Key Performance Indicator" (KPI). With ExpoCloud, it’s effortless to showcase different content at the exhibition stand: for example, you can book digital output devices and display Content A, B, and C at different times. Event-Metrics provides you with dwell times for all three contents, allowing you to easily, quickly, and efficiently determine which content resonated best with your target audience.

In ExpoCloud, you thus create genuine event experiences, as custom content complements the individual stand design. You offer varied communication and digital modernity while enhancing your exhibition management, as the attractiveness of your content is measured.

Content efficiency for tailored exhibition stands

ExpoCloud offers exhibition services to meet every need. In the context of content, the following are particularly noteworthy:

DTP Service: Experienced graphic designers create your custom graphics and/or adjust existing print data.
Print Service: Printed materials are produced according to available inventory (Print-on-Demand). Additionally, exhibition graphics are manufactured as per order or dynamic stock control.
Video Service: Seasoned video professionals adapt existing videos and produce new ones. Content is reviewed and uploaded for media playback.

These exhibition services cover content production comprehensively, whether physical or digital. They provide you with security and reliability, ensuring that every event is individually and target audience-specific.

Individuality: Online and in 3D

The "Studio" software module is available to you as a standard feature in ExpoCloud. With this integrated CAD software, you can configure your exhibition stands online in 3D. You can use exhibition systems flexibly for 3D stand design, adding elements such as flooring, furniture, multimedia devices, and plants. Your custom graphics can also be applied directly online. High-quality, bespoke exhibition stands – already at the planning stage.

Once your 3D stand is designed, you can easily share the corresponding link with other stakeholders. This way, your concept impresses with minimal planning effort. The configured stand can be added to the cart and retrieved with just one click. Process efficiency as it should be.

Quality leap in recruiting

With ExpoCloud, you benefit regardless of the size of the stand on your agenda. This is worth emphasising because the ecosystem provides high-quality options even for smaller events! Particularly for recruiting events, which often take place on a smaller scale, organisations might default to the standard system provided by the organiser. But true individuality requires ExpoCloud.

Since you can rent top-tier exhibition systems from international market leaders easily, reliably, and quickly at any time, you have access to high-quality exhibition stands for recruiting events that capture attention—because they are unique, aesthetically pleasing, and innovative. For example, the Pixlip series transforms a plain, interchangeable standard stand into a bright, fresh, and engaging experience: these mobile, backlit presentation systems are just one of many ways to elevate even niche events with high-quality customisation.

Unique exhibition stands for any size. That’s ExpoCloud.