^{ExpoCloud® is ERM}

The ExpoCloud ecosystem is a brand of the WWM Group, a European leader in the digitalisation of event management, more specifically, Event Resource Management (ERM). ExpoCloud is the practical realisation of this. Event managers use a systemic approach that makes all event resources available via the web. You only need to allocate your exhibition staff – everything else can be organised quickly, easily, and efficiently within a holistic system that combines project management, web-based software, exhibition systems, and exhibition logistics.

Scientific Foundation. Logical Success.

The term "competence" is a cliché unless it is underpinned. To underpin something, one needs written language, because only expertise and detailed knowledge that can be referenced are valid and sustainable. Mere lip service is the opposite of written language, without which no science in the world can function.

ExpoCloud is based on the pioneering ERM standard work "Event Resource Management with Digital Tools", published in 2018 by the renowned specialist publisher Springer Gabler. This scientific book explains how event managers can accelerate, scale, and measure their live communication through digitalisation. Dr. Coppeneur-Gülz, Managing Director at the WWM Group, contributed his expertise to this book as a co-author, drawing from the fields of exhibition management, business informatics, and business administration.

You can purchase the nonfiction book here.

Holistically addressing success factors

In the aforementioned book, the authors explain the specific factors that are crucial for implementing the most efficient Event Resource Management possible. These success factors, which influence the entire event lifecycle, are:

Speed
Agility
Scalability
Quality
Cost
Information

Today, ExpoCloud goes even beyond these six success factors, as the event industry must also confront aspects of sustainability: sustainability that is multifaceted and encompasses both ecological and economic indicators.

Defining the New with the Blue Ocean Strategy

In the field of strategic management, numerous theories are available that are useful for market and product development. For the ExpoCloud ecosystem, the "Blue Ocean Strategy" (BOS) stands out, having been successfully applied during product definition over ten years ago. At its core, BOS emphasises that sustainable success is achieved when new, innovative markets are developed where users gain benefits that are both relevant and distinctive. These benefits are metaphorically referred to as "blue oceans" to highlight the untouched nature of a market.

When a market is defined or unlocked according to BOS, an entirely new category emerges! The parent brand WWM created such a category with web-based Event Resource Management – specifically, a previously unknown software category. The product brand ExpoCloud serves as the ecosystem for operating within this category. Event managers across all organisations benefit from a multitude of advantages that are highly relevant in daily operations and clearly differentiate themselves from smaller, singular software tools (differentiation).

Your benefits from ExpoCloud are multifaceted.

Here you will find a practical in-depth exploration.

Four aspects, many benefits

The Blue Ocean Strategy (BOS) requires answers to four essential guiding questions:

Elimination: Which factors need to be removed?
Reduction: What can be radically reduced?
Enhancement: Which product elements need to be raised above the industry standard?
Creation: Which product components need to be newly invented?

When these guiding questions are applied to Event Resource Management, they lead to insights that you can view in the following overview.

Overview

Reducing effort, increasing efficiency

Some event managers like to refer to the ExpoCloud ecosystem as an "efficiency turbo," and this description fits well. Efficiency is crucial in terms of time/process and cost/budget, as it is the key element in objectively assessing the value of a system. ExpoCloud eliminates previously labour-intensive tasks and reduces event planning to a minimum. Standardisation and digital automation enable significantly faster, more agile, and clearer planning, especially for smaller and mid-sized events, such as recruitment fairs.

The reduction of complexity and unnecessary work steps is accompanied by a notable reduction in costs: this is evident in ExpoCloud, for example, from the very low flat fee for project management. Competitors are forced to set project management costs much higher due to the lack of standardisation and digital automation. In contrast, ExpoCloud is based on processes that are finely detailed, allowing for a low flat fee. You invest your budget primarily in customised rental exhibition stands—rather than in administration and organisation.

Increasing opportunities, creating uniqueness

The web-based software of the ExpoCloud ecosystem not only guarantees the elimination of unnecessary work steps and the reduction of process costs but also acts as an "enabler," unlocking previously unimagined potentials. Digital modernity, particularly in terms of analysis and optimisation of your events, represents a significant leap forward. The integrated software module "Analytics" provides clear metrics for business intelligence and reporting at all times, ensuring that your exhibition control is enriched with valid data.

When you book the German-developed measurement technology "Event-Metrics" for your events, you can measure visitor flows – fully compliant with GDPR. Measurement technology serves as a source of knowledge, allowing for more precise, multifaceted, and meaningful analysis of all your events. This analytical capability is exclusive to ExpoCloud – the leading ecosystem for comprehensive event resource management.

You can find details about Event-Metrics here.