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Catering to customer needs holistically!

All event managers share the same motivations and needs when it comes to the key question: "What are the essential factors for creating the perfect trade fair?" What varies from organisation to organisation is the degree to which different motivations are emphasised. Based on numerous ExpoCloud projects from recent years, customer needs have been identified and are summarised alphabetically in the following list of motivations.

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List of Motivations for Optimal Event Management

Agility

In the context of nimbleness, agility is closely intertwined with flexibility.

Agility

Data integrity

This concerns data exchange with and from ExpoCloud, including measurement data from "Event Metrics".

Data integrity

Convenience

Web-based software must be user-oriented, intuitive to operate, and easy to understand.

Convenience

Relief

Using ExpoCloud should significantly streamline daily routines; the ecosystem must take care of organisational tasks so that more time is available for what truly matters.

Relief

Flexibility

The software must be available 24/7, 365 days a year; rental exhibition stands must be modular and mobile.

Flexibility

Holism

The system must make exhibition stands, logistics, and services available together in real time.

Holism

High quality

Exhibition stands must be eye-catching, attractive, and image-enhancing from A to Z.

High quality

Innovation

The system must represent a genuine leap in innovation.

Innovation

Cost effectiveness

The system must enhance all events with measurable benefits across all four phases: planning, execution, analysis, and optimisation.

Cost effectiveness

Sustainability

Exhibition stands, graphics, logistics, and so on must be carried out in an environmentally friendly manner (ecological sustainability); within the event cycle, ongoing commercial benefits must be realised (economic sustainability).

Sustainability

Speed

The system must accelerate processes in all phases.

Speed

Scalability

The same resources should be used to handle more events.

Scalability

Clarity

Software and processes must be clear, organised, and structured.

Clarity

Reliability

The cloud must be highly available. Data must be valid. Processes must operate reliably: in inventory management, goods control, transport logistics, and assembly. Exhibition stands must be executed to a high standard and delivered on time.

Reliability

14 individual customer motivations, each important in its own right. In your specific case, some of these needs may be prioritised more heavily. This should be discussed in a personal conversation. However, the sum of these motivations represents the ExpoCloud standard, as the ecosystem addresses all stated customer needs. You prioritise, key account managers refine, and the ecosystem fulfils its obligations.

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Presenting customer benefits holistically

14 motivations related to digital event management are straightforward to overview. However, the everyday benefits for users of the ExpoCloud ecosystem are more complex, as depending on the depth of consideration, the number can indeed reach up to 50, with a tendency to increase rather than decrease. Providing a comprehensive representation of your organisation-specific and personal benefits here is not very effective. It is better to discuss your situation directly with ExpoCloud’s key account managers.

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What you can read in the following is an overview, a summarisation. The four core benefits – efficiency, sustainability, stability, and simplicity – serve as a sorting suggestion to make the diverse benefits more tangible for you. You will receive specific explanations of how and why the ExpoCloud ecosystem benefits you throughout the entire event cycle. Practical arguments for practice, relevant for all events with a focus on marketing, recruitment, or sales.

Understanding customer needs and delivering customer benefits

Your organisation requires a digital solution that offers previously unimaginable possibilities for better planning, executing, analysing, and optimising your events: "better" in terms of efficiency, sustainability, stability, and simplicity. To meet this requirement, the ExpoCloud ecosystem provides four "benefit providers":

  • Over 5,000 high-quality rental items, including leading exhibition systems.
  • 14 harmoniously coordinated exhibition services that cover every phase of the event cycle.
  • 15 detailed software modules that make all event processes digitally manageable.
  • Over 80 dedicated individuals who bring digital event management to life with passion.

Customer satisfaction as a standard

Of course, your ExpoCloud experts, who carry out a wide range of activities throughout the event cycle, are the most important benefit providers – after all, exhibition stands, event logistics, and cloud software are never "human in the loop." These three central areas of the ecosystem all serve the ultimate goal: your customer satisfaction. It's all about you and your events! You are the human element in the digital cycle, and rental exhibition stands, software, and services are all tailored to you.

In your ExpoCloud experience, you engage with project managers, software developers, and experts in logistics, scheduling, media design, and 3D: a blend of valuable expertise provided by specialists in their fields. Personalities dedicated to your event success, partners throughout the entire event cycle.

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EXPOCLOUD® – THE NEW STANDARD IN EVENT-MANAGEMENT.

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What you can expect:

  • A non-binding overview of all features
  • Tailored to your specific needs
  • Answers to all your questions

 

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