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Central control of all resources

Event Resource Management (ERM) encompasses not only the planning of stand personnel but also the organisation of the entire exhibition stand, including:
  • Modular exhibition systems (walls and counters)
  • Digital components (e.g., LED video walls or multimedia kiosks)
  • Custom graphics and/or digital content
  • Catering hardware, consumables, and sustainable single-use items
  • Decorative items (e.g., plants)

Additionally, paper-based promotional materials (flyers, brochures, catalogues) and branded giveaways must be adequately planned.

This broad overview highlights the complexity that is a daily reality for event managers. This complexity is radically reduced when your organisation outsources ERM to the ExpoCloud ecosystem, which facilitates the digital centralisation of all physical resources.

event resource management

Home of high-quality exhibition stands

In Alsdorf near Aachen, the logistics centre spans 11,000 square metres: here, you can store your own exhibition systems, promotional materials, and giveaways, which you can access at any time, whether for "one-way shipping" (promotional materials, giveaways) or event-specific bookings (complete "all-in" exhibition stands). Additionally, Alsdorf houses rental exhibition stands from leading manufacturers (beMatrix, Octanorm, Pixlip).

Inventory is synchronised with the ExpoCloud software, allowing you to view availability in real-time with every booking. This digital reliability ensures efficient bookings of high-quality rental exhibition stands.

People. Proximity. Personality.

Physical resources for designing customised rental exhibition stands are one aspect—people who manage, prepare, transport, and assemble these materials are another. The interplay is crucial – a harmonious combination of people, materials, logistics, and software. This is a systemic approach where all components complement each other perfectly.

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Project managers are your operational partners in day-to-day matters, handling queries, coordination, and execution. They serve as the interface to other ExpoCloud experts who manage logistics, planning, content, and software. These professionals bring detailed expertise to the table, working to deliver attention-grabbing and high-quality rental exhibition stands across Europe.

Here you can get to know your project managers personally

Services and modules for maximum relief

Thanks to ExpoCloud's web-based software, you can conveniently, quickly, and easily book exhibition services online. All needs throughout the event lifecycle are covered by specific services. The following overview shows which exhibition services are available for booking.

Service Overview

You manage everything in the cloud, independent of location and time. You organise flexibly, agilely, and efficiently. The web-based software is divided into clear modules that cover various functions. In addition to standard modules, there are add-ons available that can be optionally added. A list of all modules is provided in the following overview.

Module Overview

Analysis and optimisation of your events

The event lifecycle always comprises four phases: planning, execution, analysis, and optimisation. The "Analytics" module, which is integrated as a standard feature in ExpoCloud, offers extensive capabilities for analysing your event activities in detail. Clear graphical representations provide business intelligence and reporting, enriching your exhibition control with reliable real-time data.

The Analytics module is essential for analysing and optimising events. It replaces vague instincts with precise clarity, delivering numbers, data, and facts that enhance event knowledge and optimise future exhibition planning. This module underpins the innovative scope of ExpoCloud, as smaller tools from traditional exhibition builders generally only support ordering and inventory management but do not provide business metrics that are accessible online 24/7/365.

event resource management

Event-Metrics: Crucial Insights

For each event, you can add the measurement technology "Event-Metrics" in ExpoCloud: it consists of small sensors that can be discreetly placed at each stand. The sensors measure visitor flows, providing valid insights into what is happening on and around the exhibition stand. Event-Metrics complies with strict GDPR requirements, as it does not collect any personal data.

With this German-developed technology, you can determine specific visitor behaviour and open up a completely new realm of event-specific knowledge. It is a significant enhancement for any event, providing hardware for the analysis and optimisation of every live communication.

Learn more about Event-Metrics here.

Visitor Measurement - Measurement Radius