Surface area
24 qm
Trade fair
Bamberg Morphology Days
Customer
Leica Biosystems
Industry
Medical technology
Modular exhibition stand concept
The Leica Biosystems trade fair stand was realised with a modern and high-quality design that combines visual appeal with practical functionality. Backlit fabric graphics ensured clear brand communication. Supplemented by additional Bigsam spotlights, the exhibits were effectively staged.
The open design of the stand helped to create a pleasant atmosphere that invited visitors to linger and encouraged intensive discussions. The use of a 55-inch TV enabled digital content to be integrated in order to present product details clearly and increase interaction with trade fair visitors.
Special features and eye-catchers of the trade fair stand
An outstanding element of the design was the backlit fabric graphics, which created a strong visual impact. These were complemented by additional lighting of the logo and the products, which specifically drew attention to the exhibits. This lighting not only enhanced the aesthetics of the stand, but also helped to visually reinforce the products and brand messages. The stand was 3 metres high, which made it stand out from the usual 2.5 metre high stands and was a particular focal point.
The graphics for the stand were created by our WWM - Media Service team. The team perfectly implemented Leica Biosystems' wishes and specifications and created both the print data and the graphics that characterised the entire trade fair stand.
Leica Biosystems is a global leader in the field of anatomic pathology. With more than 150 years of experience, the company offers a comprehensive range of solutions that cover the entire workflow from biopsy to diagnosis. Through innovative technologies and scientific expertise, Leica Biosystems supports healthcare providers in making fast and accurate diagnoses, particularly in the fields of histology, molecular diagnostics and digital pathology.
