Area
6 - 20 qm
Trade Fair
Diverse
Customer
Applied Medical Deutschland GmbH
Industry
Medical technology
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Modular trade fair stand concept
Applied Medical's trade fair stand concept impressed with its flexible, modular design, which adapted effortlessly to any trade fair space. The clear lines, high-quality materials and precise accents emphasised the technical excellence of the products.
Sophisticated visual and functional elements drew visitors' attention to the stand. Illuminated walls and backlit graphics skilfully showcased the innovative products and reinforced the brand message. The wooden-look platform floor rounded off the overall look and created a professional and inviting atmosphere.
Showcases and customised displays guided visitors' attention to the most important exhibits. Precise lighting and large-format graphics, accompanied by striking slogans, strengthened the visual connection to Applied Medical's brand identity and made the exhibition stand a memorable experience.
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Customised adaptations for every trade fair
The exhibition stand design was flexibly adapted to different stand areas from 6 m² to 20 m². At the continence congress in Essen, the focus was on a reduced portfolio, while the visceral medicine trade fair in Leipzig offered more space for a more comprehensive product presentation.
Thanks to a modular system, the design could be scaled according to space requirements without losing the overall impression or brand message. Small stands (6-10 m²) focussed on core products and messages, while medium-sized stands (up to 20 m²) provided space for interactive presentations and in-depth discussions. This ensured a consistent brand presence at all events.
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Key features of the trade fair presentation
The lighting skilfully set the scene for products and graphics. The backlit (B124) and illuminated (B62) graphics were particularly impressive, creating a strong visual impact and an inviting atmosphere. The minimally invasive medical devices were presented on customised displays that drew the eye directly to the products. The large, backlit graphics enhanced their presence and attracted the attention of visitors.
The open design of the stand allowed visitors to move around freely and explore the exhibits intensively. This perfect symbiosis of aesthetic design and functionality emphasised Applied Medical's position as a leading supplier in medical technology.
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Applied Medical is a leading global supplier and manufacturer of medical devices with almost 4,000 dedicated team members. The company has been in the healthcare market for over 30 years and is one of the fastest growing and most innovative companies in the medical device industry. Its state-of-the-art manufacturing facilities are located in Southern California, USA, and the Netherlands, complemented by distribution centres around the world.
