ExpoCloud Blog

Easily manage promotional materials

Written by Dr. Christian Coppeneur-Guelz | Nov 4, 2024 11:08:38 AM

The compilation of promotional materials for various events is more difficult and stressful in most companies than packing for a holiday. Simple and efficient management of promotional materials with ExpoCloud makes event management a relaxing holiday experience—throughout the year.

 

Promotional Materials Stored Centrally – Packing Made Easy

Imagine if we could simply find and order all our clothes, shoes, and cosmetics neatly through an online webshop on our smartphones. We would look forward to packing our suitcase.

However, the situation is usually quite different for promotional materials in companies. All the various promotional items acquired over the years are stored in different cupboards, rooms, or floors. When an event approaches, the entire collection of materials must be painstakingly gathered, counted, and checked. It's an unclear and chaotic process, much like a wardrobe just before a holiday. This is where ExpoCloud comes into play with its simple online management of promotional materials.

All promotional items are centrally stored in the WWM Service Hub on dedicated pallets. Each stored item is labelled with an article number and listed in the ExpoCloud portal with dimensions, weight, photo, and description, all of which are accessible online at any time. The professional inventory management software automatically tracks all incoming and outgoing promotional equipment, updating stock levels and availability in real-time.

So, when the inventory of each “holiday item” is automatically displayed in real-time on our smartphones, the tedious search during the pre-holiday rush is eliminated. It’s time to consider how the entire holiday luggage, including family members, is coordinated and transported to the airport. Here too, ExpoCloud offers a simple solution for all stressed employees.

 

Promotional Logistics – Suitcases at the Push of a Button at Your Holiday Destination

The carefully and perfectly packed suitcases are transported securely, quickly, and reliably from home to the hotel. This ensures relaxed holidaymakers. All the required and available items are selected and added to the shopping cart. The ExpoCloud user is guided through the logistics selection with numerous shipping options, although the optimal shipping method for their holiday is already pre-selected. Whether scheduled precisely via the WWM courier or conveniently through standard shipping with all shipping services, the promotional materials arrive on time at the desired delivery address—whether that’s an exhibition hall or the company headquarters. Once the order is complete, the WWM Service Hub takes care of the picking, packing, and timely shipping of the promotional materials. The shipping status of all ordered promotional items is clearly visible in ExpoCloud, keeping the suitcases under control at all times.

Additionally, the pickup of equipment after the event can also be easily added to the order.

 

Return of Promotional Materials – Wardrobes Filled Up Again

A successful holiday, the suitcases are repacked, and the flight for the return of luggage and family is ready. Upon returning home, the next madness awaits. Unpacking suitcases, washing clothes, sorting out broken items, and putting the entire laundry back into various wardrobes, freshly ironed and cleaned. With ExpoCloud, the return process is just as relaxed as the preparation because this process is fully automated.

When the used equipment arrives at the WWM Logistics Centre, it is checked, cleaned, scanned, and stored for the next event by our logistics team. The stock levels of the items increase again by the quantity returned, and this is updated online in real-time. This significantly reduces the lead time for promotional material management for the next event.

 

Targeted Use of Promotional Materials – Complete Wardrobe Selection Included

By the way, we noticed while unpacking the suitcases that a large portion of the clothes wasn’t worn during the holiday, and the costs incurred due to excess baggage could have been avoided. But how can one predict the exact selection and quantity of clothes for the next holiday?

In ExpoCloud, all incoming and outgoing items are automatically recorded and analysed. All promotional materials, brochures, and other equipment are counted and re-stored by trained staff upon arrival at the WWM Logistics Centre. This provides clients with accurate data on the consumption of materials from the last event in ExpoCloud. For instance, attendees at the event preferred "Brochure A," as only a small stock returned to the logistics centre. In contrast, "Brochure B" was hardly distributed, with most of it returned untouched and re-stored. These figures are now available to the client as a basis for planning promotional materials for upcoming events. It’s a data-driven decision-making tool for selecting the right promotional items, easily and quickly accessible at the push of a button.

 

Access to Promotional Materials – Suitcases Always Packed Full

The next holiday trip is approaching, and the open suitcases are waiting to be packed once again. However, on the evening before departure, we discover that the sunscreen is empty and the flip-flops are no longer usable. Stress once again is inevitable.

With ExpoCloud, clients can easily define a minimum stock level for their promotional materials. Additionally, the printing data and suppliers for the relevant items are stored. As soon as the stock of promotional materials falls below the specified quantity, an order is automatically generated to the promotional materials dealer through ExpoCloud, and the client is notified. The newly produced promotional items are sent directly to the logistics centre, where they are checked and stored. Sunscreen will never run out, and flip-flops are always ready for a sunny and relaxing holiday.

 

Let’s Go – Time to Relax in the Hammock

Relax and transform your promotional material planning and handling digitally. At the same time, make your promotional logistics efficient and future-proof. With ExpoCloud, you save time, costs, and stress.